Privacy Policy

Pretty Lit Collections
Last updated: December 8, 2025

Pretty Lit Collections (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you interact with us online and offline, including:

✔️Our Etsy shop

✔️Our website or link-in-bio pages

✔️Our social media accounts and groups (Instagram, Facebook, etc.)

✔️Email, DMs, or other ways you contact us

Pretty Lit Collections is intended for adults age 18 and older. By using our services, you confirm that you are at least 18 years old.

By using our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Give Us Directly

We may collect information you choose to provide, for example when you:

✔️Place an order

✔️Contact us with a question

✔️Join our email/SMS list

✔️Enter a giveaway or promotion

✔️Comment, message, or tag us on social media

This can include:

✔️Name

✔️Email address

✔️Shipping/billing address

✔️Phone number (for shipping or SMS, if you provide it)

✔️Order details (items purchased, customization preferences, etc.)

✔️Social media handle or username

✔️Any other information you send us in a message or form

1.2 Information Collected Automatically

When you visit our website or online shop, certain information may be collected automatically by us or our service providers (like Etsy or your browser), such as:

✔️IP address

✔️Device type, browser type and version

✔️Pages visited and time spent on each page

✔️General location (city, country) based on IP

✔️Referring website or link (for example, if you clicked from Instagram)

We use this information mainly to understand how people find us and how to improve our content and products.

1.3 Information From Third-Party Platforms

If you interact with us through third-party services (like Etsy, Instagram, Facebook, TikTok, or email providers), they may share certain limited information with us according to their own privacy policies and your account settings. That can include:

✔️Your username/handle

✔️Public profile information

✔️Messages you send to us through those platforms

✔️Order and shipping information managed by Etsy or another marketplace

We do not control how those third-party platforms collect or use your data. Please review their privacy policies separately.

2. How We Use Your Information

✔️We use the information we collect to:

✔️Process and fulfill your orders (including shipping, tracking, and order updates)

✔️Respond to your messages and provide customer support

Send marketing messages (with your consent), such as:

✔️New product drops

✔️Sales and promotions

✔️Updates about Pretty Lit Collections

✔️Improve our products and services, including understanding what items people like and how they use our website

✔️Detect and prevent fraud or misuse of our services

✔️Comply with legal obligations, such as tax and accounting requirements

We do not sell your personal information to third parties.

3. Legal Bases (EEA/UK)

If you are located in the European Economic Area (EEA) or the UK, we process your personal information based on one or more of the following legal bases:

✔️Your consent (for example, when you sign up for our email list)

✔️Performance of a contract (to process and ship your order)

✔️Legitimate interests (such as improving our services and marketing our business in a way that does not outweigh your rights)

Compliance with legal obligations (such as tax, accounting, or regulatory requirements)

4. How We Share Your Information

We may share your information with trusted third parties that help us run our business, for example:

✔️Ecommerce and payment platforms (like Etsy, payment processors, or checkout providers)

✔️Shipping carriers and shipping platforms

✔️Email and SMS marketing tools (to send you messages you signed up for)

✔️Website hosting and analytics providers

✔️Professional advisors (like accountants or legal counsel, if necessary)

These third parties only receive the information needed to perform their services, and they are not allowed to use your information for their own unrelated purposes.

We may also share information when:

✔️Required by law, legal process, or government request

✔️Needed to protect our rights, safety, or property, or that of our customers or others

✔️Part of a business transfer (for example, if Pretty Lit Collections is sold or merged with another business)

5. Cookies and Tracking Technologies

Our website, link pages, or shop may use cookies and similar technologies to:

✔️Remember your preferences

✔️Understand which pages and products are most popular

✔️Help with security and fraud prevention

You can usually control cookies through your browser settings, but some site features may not work properly if cookies are disabled.

If we use third-party analytics or advertising tools (for example, Google Analytics, Meta pixels, etc.), those services may also set their own cookies and collect data according to their own privacy policies.

6. Marketing Emails and Text Messages

If you sign up for our email list or SMS list, we may send you:

✔️New product announcements

✔️Special offers and discount codes

✔️Updates about Pretty Lit Collections or our community

You can opt out at any time:

For email: click the “unsubscribe” link at the bottom of any email.

✔️For text/SMS: reply “STOP” or follow the instructions in the message.

Opting out of marketing messages will not affect important service messages related to your orders (like order confirmations, shipping updates, or replies to your questions).

7. How We Protect Your Information

We take reasonable steps to protect your personal information, including:

✔️Using reputable platforms for payments and checkout

✔️Limiting access to information to those who need it to run the business

✔️Keeping systems and accounts password-protected

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we work to reduce risks and choose partners that take security seriously.

8. How Long We Keep Your Information

We keep your information only as long as needed for:

✔️Fulfilling orders

✔️Providing customer support

✔️Meeting legal, tax, and accounting obligations

✔️Running and improving our business

When we no longer need your information, we will delete or anonymize it where reasonably possible.

9. Your Rights

Depending on where you live, you may have certain rights regarding your personal information, such as:

✔️The right to access the personal information we hold about you

✔️The right to correct inaccurate or incomplete information

✔️The right to request deletion of your information (subject to legal retention requirements)

✔️The right to opt out of marketing communications

✔️The right to withdraw consent where we rely on consent

✔️The right to complain to a data protection authority in your region

To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding.

10. Age Limit & Children’s Privacy

Pretty Lit Collections is intended only for individuals who are 18 years of age or older. We do not knowingly target, market to, or collect personal information from anyone under 18.

If you are under 18, you should not use our website, make purchases, or provide any personal information to us.

If we learn that we have collected personal information from someone under 18, we will take reasonable steps to delete that information. If you believe a minor has provided us with personal information, please contact us right away.

11. Third-Party Links

Our website, social pages or emails may contain links to third-party websites or apps (for example, Etsy, Instagram, Facebook, TikTok, etc.). We are not responsible for the privacy practices of those sites or services. Please review their privacy policies before giving them your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. Significant changes may be announced through our website or other channels.

Your continued use of our services after any changes means you accept the updated Privacy Policy.

13. How to Contact Us

If you have any questions about this Privacy Policy or your personal information, you can contact us at:

Pretty Lit Collections
Email: [email protected]

Mailing Address: Available upon request